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Using human psychology to influence people to use your product as often as they do Facebook
Nir Eyal photo credit: Bruno

What an amazing book! Nir shares a lot with us today on several topics in his book including setting the right triggers and rewards for your product.

We dig right into how your product can become people's habits. We cover why people check Facebook multiple times a day and how you can capitalize on that kind of human behavior, ethically.

Nir bridges the gap between business marketing and human psychology in this seminal book Hooked. Nir corrected me when I called Hooked the #1 best-selling book on Amazon, a stand up guy! It's #1 in its category. How about we help Nir get it to the #1 spot :) Check out Hooked on Amazon.

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